1. Introduction

Welcome to Trade Boost Marketing. We provide digital marketing and AI-based automation services, including AI-powered call handling, lead generation, call tracking, online reputation management, and automated customer re-engagement for trade businesses in the UK. This Privacy Policy explains how we collect, use, disclose, and protect your information across our website and all associated services, including our "Trade Boost Growth System."

 We are committed to maintaining your privacy and complying with applicable UK data protection laws, including the UK GDPR, the Data Protection Act 2018, and PECR. When we act as a controller or processor of your data, it will be clearly outlined.

Our registered details are:

Business Name: Trade Boost Marketing

Registered Business Address: 72F Hillingdon Street London, Greater London SE17 3UW

Contact Email: [email protected]

Phone Number: +44 7749 813227

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018), when we process your personal data as a Client or website visitor, Trade Boost Marketing is the data controller. When we process Lead data through the Core 4 Growth System on behalf of our Clients, our Client is the data controller, and Trade Boost Marketing is the data processor.

2. AI Agent Technology and Data Processing

2.1 Our AI Call Agent
Our Trade Boost Growth System includes an AI-powered call agent that answers calls 24/7 on behalf of our Clients. This AI agent processes personal data in real-time during voice interactions and is subject to strict UK data protection requirements.

2.2 AI Processing Activities
Our AI agent processes personal data for the following purposes:

Voice Recognition and Analysis: Converting speech to text and analysing caller intent

Real-Time Response Generation: Creating personalised responses based on caller inquiries

Call Classification: Identifying situations, quote requests, and general inquiries

Appointment Booking: Processing calendar information and scheduling requests

Lead Qualification: Assessing caller requirements and routing appropriately

Call Recording and Transcription: For quality assurance and training purposes (with appropriate notice)

2.3 Compliance with UK AI Regulations
In accordance with the Information Commissioner's Office (ICO) guidance on AI and data protection, we ensure:

Transparency: Callers are informed they are speaking with an AI agent

Fairness: AI decisions do not discriminate or cause unjustified adverse effects

Accuracy: AI responses are regularly monitored and updated for accuracy

Accountability: We maintain detailed logs of AI processing activities

Human Oversight: All AI decisions can be reviewed and overridden by human operators

3. What Information We Collect

We may collect and process the following data about you:

a. Information You Provide

Audit Booking Info: Name, phone number, email, business name, service type, and availability (for those booking a growth audit directly with us)

Business Information: Address, website, service area

Marketing Preferences: Opt-in status, communication preferences

Support & Communications: Emails, submitted forms, messages
b. Information You Give Us (Clients & Website Visitors):

Identity and Contact Data: Including your business name, your name, email address, telephone number, business address, and any other information you provide when you fill in forms on our website, register for a free trial, subscribe to our Services, or correspond with us.

Financial and Transaction Data: Details about payments to and from you and other details of Services you have purchased from us. (Note: We use third-party payment processors like Stripe, and do not directly store full card details).

Client Account Data: Information required to set up and manage your account for the Core 4 Growth System, including access credentials for third-party platforms (e.g., Google Ads, Meta Ads accounts, domain access) if you provide them for service provision.

Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

Content You Provide: Information you provide for your landing pages or ad campaigns, such as service lists or testimonials.

c. Information We Collect About You (Automated):

Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.

Usage Data: Information about how you use our website, products, and services, including data collected through our performance dashboards.

d. Information We Process on Behalf of Our Clients (Lead Data):

When our Clients use the Core 4 Growth System, we process personal data of their Leads on their behalf. Our Client, the roofing company, is the data controller for this Lead data. The information we process may include:

Lead Contact Data: Names, phone numbers, email addresses, and physical addresses of homeowners interested in our Client's roofing services, collected via landing pages, forms, or call tracking.

Voice and Call Data: Audio recordings, call transcripts, voice patterns, and conversation content processed by our AI agent during phone interactions.

AI Interaction Data: Details of interactions with our AI agent, including caller intent analysis, response patterns, and conversation flow data.

Behavioural Data: Information about how Leads interact with our AI agent, including response times, question types, and engagement patterns.

Review Data: Information provided by Leads when submitting reviews for our Clients through our reputation management system.

4. Lawful Basis for Processing Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

a. For Our Clients and Website Visitors:

Performance of a Contract: Processing your data where necessary for the performance of a contract (e.g., providing the Trade Boost Growth System, managing your account, processing payments).

Legitimate Interests: Where necessary for our legitimate interests and your interests don't override those interests (e.g., improving our Services, website analytics, business communications, AI system improvement).

Consent: Where you have given us explicit consent (e.g., for certain marketing communications, AI call recording, or non-essential cookies). You can withdraw consent at any time.

Legal Obligation: Processing your data where necessary for compliance with legal obligations.

b. For Lead Data Processed on Behalf of Our Clients:

We process Lead data based on instructions from our Clients (the data controllers). Our Clients are responsible for ensuring they have a valid lawful basis for collecting and instructing us to process Lead data, including consent for AI call processing where required under PECR.

c. Special Considerations for AI Processing:

In accordance with Article 22 of UK GDPR, we ensure that:

No solely automated decision-making occurs without appropriate safeguards

Human oversight is available for all AI-generated responses

Individuals can request human intervention in AI interactions

AI profiling activities are transparent and fair

5. How We Use Your Information

We use information held about you in the following ways:

a. To Provide and Manage Our Services (Clients):

To register you as a new Client and set up your Trade Boost Growth System account

To implement the Trade Boost Growth System: Lead Generation, Lead Conversion, Online Reputation Management, and Customer Re-Engagement

To operate our AI call agent: Processing voice data, generating responses, and booking appointments.

To train and improve our AI systems: Using anonymised interaction data to enhance AI performance and accuracy

To configure automated follow-up systems, web chat widgets, and Google Business chat integration

To set up your mobile app with instant notifications and pre-written responses

To manage automated review requests and professional review management

To provide SMS and email campaigns for customer re-engagement

To provide you with performance reporting and monthly strategy calls

To manage payments, fees, and charges

To provide customer support and manage our relationship with you

b. To Improve Our Services and AI Technology:

To administer and protect our business and website

To use data analytics to improve our website, Services, marketing, and customer experiences

To enhance AI agent performance: Analysing call patterns, response effectiveness, and user satisfaction

To ensure AI compliance: Monitoring AI decisions for bias, accuracy, and regulatory compliance

c. For Marketing and Advertising (Subject to your preferences):

To make suggestions and recommendations about services that may interest you

To manage and deliver our own advertising campaigns, including retargeting

d. Processing Lead Data on Behalf of Clients:

As instructed by our Clients, to enable them to generate and manage leads, automate follow-up, and grow their business using the Trade Boost Growth System, including AI-powered call handling.

e. We collect your data to:

Book a 15–20 minute AI-powered growth audit

Understand your business and assess your marketing needs

Determine fit for our services and possibly offer onboarding afterward

If you book an audit through our site or landing page, we may follow up via email, SMS, or phone to confirm your booking and discuss next steps. You may opt out at any time
f. Leads vs Clients

We act as both data controller and data processor, depending on how your data is collected:

When you book a growth audit directly through our website, we are the data controller — you are submitting your personal/business information to Trade Boost Marketing voluntarily.

When your data is collected as a lead via one of our Client’s campaigns, we act as the processor — we process that data strictly on behalf of our Clients, who remain the data controllers.

6. AI Decision-Making and Profiling

6.1 Automated Decision-Making

Our AI agent makes real-time decisions about:

Call routing and escalation priorities

Appropriate responses to customer inquiries

Appointment availability and booking

These decisions are subject to human oversight and can be reviewed or overridden at any time.

6.2 Profiling Activities

We may use AI to profile Leads based on:

Call patterns and inquiry types

Response preferences and communication styles

Urgency indicators and service requirements

All profiling activities are conducted fairly and transparently, with appropriate safeguards in place.

6.3 Your Rights Regarding AI Processing

You have the right to:

Be informed when interacting with our AI agent

Request human intervention in AI interactions

Object to AI profiling activities

Receive explanations of AI decision-making processes

7. Data Protection Impact Assessment (DPIA)

In accordance with Article 35 of UK GDPR and ICO guidance on AI systems, we have conducted a comprehensive Data Protection Impact Assessment for our AI agent technology. This assessment identifies and mitigates risks associated with:

Voice data processing and storage

Real-time AI decision-making

Automated profiling and classification

Cross-border data transfers for AI processing

8. Sharing Your Data

We only share your data with:

AI Technology Providers: Trusted AI service providers for voice processing and analysis (subject to strict data processing agreements)

Service Providers: LeadConnector, Google, Meta, Stripe for CRM, ads, analytics, or payments

Our Clients: For lead data collected on their behalf

Legal Authorities: If required by law or regulatory authorities including the ICO

Professional Advisers: Accountants, lawyers, or data protection consultants as needed

We never sell your data and ensure all third parties comply with UK data protection requirements.

9. International Data Transfers

Some AI processing providers may process data outside the UK. We ensure appropriate safeguards are in place, including:

Adequacy Decisions: Transfers to countries with adequate data protection

Standard Contractual Clauses: UK-approved transfer mechanisms

Binding Corporate Rules: For multinational AI service providers

Specific Authorisations: From the ICO where required

All international transfers comply with Chapter V of UK GDPR and ICO guidance.

10. Data Security

We implement robust security measures specifically designed for AI systems:

Encryption: End-to-end encryption for voice data and AI processing

Access Controls: Strict authentication for AI system access

AI Security Monitoring: Continuous monitoring for AI system vulnerabilities

Regular Security Audits: Independent assessments of AI data security

Incident Response: Specific procedures for AI-related data breaches

11. Data Retention

Client Data: Kept for as long as you are a client and up to 6 years after for legal or accounting reasons

Lead Data: Retained as agreed with the client or for up to 12 months after cancellation

AI Training Data: Anonymised data may be retained for AI system improvement (with appropriate safeguards)

Voice Recordings: Retained for quality assurance purposes for up to 12 months unless longer retention is required for legal compliance

Website/Marketing Data: Kept as needed or until you withdraw consent

12. Your Rights Under UK GDPR

You have the right to:

Access: Request copies of your personal data and information about AI processing

Rectification: Correct inaccurate data, including AI-generated information

Erasure: Request deletion of your data (subject to legal obligations)

Restriction: Limit how we process your data

Objection: Object to processing based on legitimate interests or for direct marketing

Portability: Receive your data in a machine-readable format

Human Review: Request human review of AI decisions that affect you

Explanation: Receive meaningful information about AI decision-making logic

Withdraw Consent: Withdraw consent for AI processing at any time

To exercise your rights, contact us at [email protected].

13. Compliance with PECR and Ofcom Regulations

Our AI call agent complies with the Privacy and Electronic Communications Regulations (PECR) and Ofcom requirements:

Caller Identification: AI agent identifies itself and our company at the start of calls

Consent for Automated Calls: We obtain appropriate consent for AI-powered calls where required

Do Not Call Lists: We respect TPS/CTPS registrations and opt-out requests

Call Recording Notice: Callers are informed if calls are recorded for quality purposes

14. Cookies and AI Analytics

We use cookies and similar technologies to:

Run our website and analyse usage

Support advertising and retargeting

Improve AI Performance: Analyse user interactions with our AI systems

Personalise AI Responses: Enhance AI agent effectiveness based on user preferences

You can manage your cookie preferences at any time. For details, see our Cookie Policy.

15. Marketing Communications

We only send marketing communications if you've opted in or if the law allows it. Our AI systems may personalise marketing content based on your interactions and preferences. You can opt out at any time via the unsubscribe link or by contacting us.

16. Children's Privacy

Our services are not intended for anyone under 18. We do not knowingly collect data from children. If we learn we have collected data from a child, we will delete it promptly and notify the ICO if required.

17. AI Transparency and Explainability

In accordance with ICO guidance on AI transparency, we ensure:

Clear Communication: You will always know when you're interacting with our AI agent

Purpose Explanation: We explain why AI processing is necessary for our services

Decision Logic: We can provide information about how our AI makes decisions

Regular Reviews: We regularly assess AI fairness and accuracy

18. Complaints and Regulatory Contact

You have the right to complain to the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

Phone: 0303 123 1113

Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

For AI-specific concerns, you may also contact Ofcom regarding telecommunications regulations.

19. Changes to This Policy

We may update this policy to reflect changes in AI technology, legal requirements, or our services. Any changes will be posted here with an updated date. Significant changes affecting AI processing will be communicated directly to affected users.

20. Contact Us

For questions, data requests, or AI-related concerns, contact:
Trade Boost Marketing
72F Hillingdon Street London, Greater London SE17 3UW
Email: [email protected]
Phone: +44 7749 813227